Rayware’s Kilner brand makes TV ad debut

Rayware Group’s Kilner brand has launched its first ever television advertisement.

The ad highlights the versatility of Kilner jars, proposing that there is a jar for all occasions. Rayware spokesman Sean Kelly said: “Set in a warm, friendly household, the filled Kilner jars look as beautiful as they are functional.” He added that the advert demonstrates that “the jars are design classics and should be a part of every kitchen.”

The campaign hit screens on September 10 and will run for two months across five channels: More 4, Food Network, Good Food, Really TV and TLC.

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