An emphasis on style and a good brand name has resulted in a significant boost for Rayware's exports of Typhoon woks and chopsticks - into the Asian market.

Rayware sells woks and chopsticks – to the Chinese

An emphasis on style and a good brand name has resulted in a significant boost for Rayware’s exports of Typhoon woks and chopsticks – into the Asian market.

Rayware sells woks and chopsticks - to the Chinese

In China, Hong Kong and Singapore a selection of the products, along with other Asian-style accessories, is now being offered in a variety of leading department stores and independent cookshops.

One of them is Chinese retailer Hoka, which stocks an up-market range of Typhoon items, using them to create eye-catching features within its stores.

Rayware marketing assistant Sarah Gerrard told HousewaresLive.net that style and choice were behind the Liverpool-based supplier’s achievement in selling products to the people who invented them.

“Consumers, wherever they’re based in the world, are looking for a product that’s fashionable, functional and is branded with a well-known, reliable name such as Typhoon,” she said. “Typhoon woks are high quality and offer a range of designs to choose from, suiting style-savvy consumers down to the ground.”

Rayware has now been exporting to China since 2011. “And our export team have gained a lot of business through trade shows,” explained international sales manager Richard Stevenson.

“Many Chinese also reference UK retailers when they visit the high street in London for ideas, so we’ve found that having your product in these stores is the best way for a UK housewares supplier to start exporting to the emerging markets.”

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