Rayware reaps rewards of social media

Rayware Group, who has just finished a run of its first TV ad for preserving brand Kilner, has reported excellent results from recent social media campaigns.

The company ran a Kilner competition for a 5-piece preserving starter set through Facebook and Twitter at the height of its TV ad exposure in the early Autumn, resulting in an increase of around 87% in Twitter followers and a 15% uplift in Facebook likes.

The success of this led the company to look at sister brand Mason Cash, which has featured heavily on the BBC’s hugely popular BBC2 show The Great British Bake Off, which ended last night.

A competition to win a Christmas mixing bowl ran across social media during the week leading up to the GBBO final. Another uplift in followers and likes followed – with Twitter up by over 1,000 and 100+ likes on Facebook.

“Our experience with just these two competitions really does show how social media can work for your brand,” said Rayware marketing assistant Sean Kelly.

“With Bake Off in particular, we also saw a lot of consumer interaction during the final, with live tweeting and entries to the competition which was closing the next day.”

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