Quooker, which supplies the 100deg C boiling water tap, has toasted a new collaboration with independent tea business We Are Tea.
Stephen Johnson, managing director of Quooker UK, teamed up with We Are Tea founder Darren Spence at the recent Home show at Earl’s Court in London. The companies have agreed to work in collaboration at exhibitions and on joint marketing activity this year to promote both the great British cup of tea and the importance of serving it using 100deg boiling water.
Stephen Johnson, MD of Quooker UK, said: “We are delighted to be working alongside We Are Tea. Having your water boiling is the only way to make the perfect cup of tea. The quality of the tea you drink deserves nothing less and, by replacing your kettle with a Quooker, not only are you improving the quality of what you drink, you are also improving your energy efficiency and water consumption and minimising the risk of accidents from kettles.”
Daren Spence added, “Around 165 million cups of tea are drunk in the UK every day and many of them are not made as well as they should be. We are passionate about making the perfect cup of tea and we know Quooker are too. We are therefore delighted to be working with Quooker to bring the perfect cup of tea message to the masses. All our teas are ethically sourced, direct from artisan producers and we are on a mission to educate our customers on how to get the best out of them.”