Housewares supplier Pyrex is encouraging retailers to showcase their creativity during Pyrex National Baking Week 2014 by competing in a themed in-store or window display, with the chance to win £1,500 worth of prizes.
The seventh consecutive Pyrex National Baking Week will be held from October 13 to October 19. To celebrate, Pyrex is running a contest for retailers to submit photographs of their Pyrex National Baking Week themed in-store or window displays. Prizes for the best displays include £1,000 worth of Pyrex stock and a £500 meal or night out for the team.
This year Pyrex has teamed up with Cathryn Dresser, Great British Bake Off contestant and author of ‘Let’s Bake’, to create five recipes for the event, each of which feature a product from the new Pyrex Asimetria metal bakeware collection.
Her recipes, along with product information and baking advice will be available on a dedicated website and social media streams. Pyrex will also host a bake-a-long with Cathryn on its Facebook page during National Baking Week, demonstrating how to recreate her Gluten Free Cherry Bakewell cake with Pyrex’s 20cm Asimetria cake pans. Ingredients and equipment information will be available in advance, encouraging participants to purchase baking kit and get the whole family involved.
Pyrex marketing manager Sarah Large said: “With the baking revolution going from strength to strength, we’re very excited to announce our Homemade Family Time campaign theme and partnership with Cathryn. We’ve recognised that consumers are constantly looking for ways to gather the family together and get little ones involved in the kitchen. The launch is particularly timely for parents looking for past times to call upon during the school half term break.
“With a national PR campaign in place, and strong online presence, Pyrex National Baking Week 2014 provides a key opportunity for retailers to get involved and ensure that they can cater for the nation’s every increasing interest in home baking.”