Following the acquisition of French glassware brand, Duralex in 2021, International Cookware, who also license the brand Pyrex in EMEA, has announced it will now operate under a new company name – La Maison Française du Verre.
The two iconic emblems of French glassmaking will now be united within a single and unique house, to complete the company’s approach of French excellence.
Incomparable quality, tradition, innovation and sustainability are just a handful of ambitions Pyrex and Duralex share and unifying the two market leaders will bring together crafting talent with unmatchable expertise.
Just 143km apart, the company factories are respectively located in Châteauroux and La Chapelle Saint-Mesmin, anchored in the Centre-Val region of the Loire.
Jose Luis Llacuna, CEO of La Maison Française du Verre, said: “Pyrex and Duralex are two brands that are as essential as they are timeless. Thanks to their know-how, these companies design simple, everyday products that adapt to the expectations of consumers, whose quality is incomparable.
“It is therefore quite natural that we have the ambition to create a glass pole, with a global dimension. One and the same French design house, a way to magnify the collective as much as life stories.”