Housewares Business-to-business magazine for housewares retailers and their suppliers
Total sales last week (to September 10) excluding fuel were 7.1% higher than last year for Waitrose, driven by the warm weather and promotions.
The supermarket chain’s finance director Loraine Woodhouse said: “The warm temperature drove sales of traditional summer products such as barbecue meat, which was up 9%, and ice cream, up by 22%. Fruit was also popular, with melon and frozen fruit seeing significant growth.
She added: “Our Taste of Italy promotion saw sales of Italian wine rise by 25%. This was complemented by our half-price promotion across a number of ranges which started slightly earlier this year. Meat, poultry, fish and eggs as well as frozen and dairy grew strongly.”
Chilli salsa cheese burgers
