Promotions and sunny weather drive Waitrose sales

Total sales last week (to September 10) excluding fuel were 7.1% higher than last year for Waitrose, driven by the warm weather and promotions.

The supermarket chain’s finance director Loraine Woodhouse said: “The warm temperature drove sales of traditional summer products such as barbecue meat, which was up 9%, and ice cream, up by 22%. Fruit was also popular, with melon and frozen fruit seeing significant growth.   

She added: “Our Taste of Italy promotion saw sales of Italian wine rise by 25%. This was complemented by our half-price promotion across a number of ranges which started slightly earlier this year. Meat, poultry, fish and eggs as well as frozen and dairy grew strongly.”


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