The annual Housewares Innovation Awards programme celebrates excellence in the housewares sector - and this year's shortlist is no exception.

Products shortlisted in Housewares Innovation Awards 2014

The annual Housewares Innovation Awards programme celebrates excellence in the housewares sector – and this year’s shortlist is no exception.

Products shortlisted in Housewares Innovation Awards 2014

Organisers Housewares Magazine and www.HousewaresLive.net have revealed details of all the finalists across the programme’s five product categories – but the names of the winners will be kept under wraps until the awards ceremony, held on March 26 at Wokefield Park in Reading.

Taking place in the evening, this prestigious occasion will celebrate not only the best housewares products launched in the past 12 months, but will applaud the achievements of the best housewares retailers too. The host of the ceremony will be TV chef Malcolm Harradine, while the awards will be presented by Ben Ebbrell and Barry Taylor, founders and directors of SORTED, the UK’s largest social media cooking channel.

To book your seat at this glitzy event, go to www.housewaresconference.net or contact Christine Fitzgerald on 01622 699176 or cfitzgerald@datateam.co.uk.

The full list of shortlisted housewares products for the Kitchenware Innovation Award (sponsored by Ambiente) is: JWP – Good 2 Go, Burton McCall – PackIt personal cooler, Eddingtons – Practical Yolker egg separator, Slice Products – Stainless steel right and left handed scissors, and Joseph Joseph – Wash and Drain

The Small Electricals Innovation Award (sponsored by Exclusively Housewares) has the following contenders: Tefal – Fruit Sensation, Rowenta – Silence Steam, Tefal – OptiGrill, KitchenAid – Artisan 4l Food Processor, Nespresso – U&milk, Rowlett Rutland – Esprit and Regent 4 slot toasters,Witt – iRobot Roomba 660 and Kenwood – Multipro Sense food processor.

The nominees in the Cookware and Bakeware Innovation Award category (sponsored by Lakeland) are: Tefal – Ingenio Induction 13-piece set, Creative Tops – Katie Alice Cottage Flower cookware, Ethos International – Great British Bake Off range, Alan Silverwood – Delia Online by Silverwood and Mason Cash – The Perfect Pie range.

The finalists in the Foodprep Innovation Award (sponsored by Spring Fair International) are Horwood – Judge Solar Photovoltaic Scale, Metaltex – RotoMac, Sistema – Rice Steamer and Horwood – Judge Thermal Jug.

Finally, the candidates in the Tabletop Innovation Award (sponsored by Home) are: Kitchen Craft – Artes√† collection, Whitbread Wilkinson – Disney’s It’s A Small World collection, Portmeirion – Sophie Conran for Portmeirion large casserole and Denby Pottery – Malmo tabletop collection.

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