A cookware company is marking the launch of its new website by celebrating one of the most memorable retail pricing blunders in recent years.
ProCook (www.procook.co.uk) was forced to give away over 600 frying pans in 2012 after a glitch online advertised them for sale at £0.00. Word spread quickly online and as a gesture of goodwill ProCook agreed to send one pan to each person who had ordered at £0.00 – a mistake which eventually cost the company £10,000.
In an unusual move, ProCook has chosen to launch its new website by revisiting the error and are set offer £20,000 of free product, exactly twice the amount the mistake two years ago, to 500 members of the public.
The ‘Something For Nothing’ giveaway started at noon on Friday March 14 when 500 ProCook Spectrum 5 piece knife sets worth £32 were given away free to the first 500 web visitors who registered their details.
ProCook Head of E-Commerce Luke Pickering said: “Revisiting our most famous online blunder seemed like a fitting way to launch the new website and say goodbye to the old one. We’re proud of the way we handled ‘Fryingpangate’ in 2012.
“We believe the new site is easily twice as good as the old one so we decided to give away twice as much stock this time! Everybody makes mistakes in retail, it’s how you deal with them afterwards that counts.”