The half-year sales figures for the brand were up 11% on the previous year and up 5% like-for-like. Bricks-and-mortar retail sales remained level on last year with ProCook’s own website – procook.com – up 28% whilst Amazon marketplaces continued to perform steadily throughout the period.
The results were achieved whilst acquiring high street chain Steamer Trading Cookshop, which has seen 13 out of 27 acquired stores undergo a full transition and ‘awarded a new lease of life’ as part of the ProCook brand.
ProCook ceo Steve Sanders commented: “Retail remains challenging but increasingly exciting for multichannel offerings such as ours. With 13 new stores under our belt and a newfound presence on the high street, we are excited to see what is to come for ProCook as we make our way through the second half of the year.
“Considering the weakness in the market, we are satisfied with our results and our ability to continue to grow the business – something which is down to the hard work and determination of the entire ProCook team.”
ProCook founder Daniel O’Neill added: “Absorbing the Steamer Trading business into ProCook has been a huge task; much bigger than I imagined. The distraction to our core business was significant and reflected in our subdued growth compared with previous years.
“With the 13 stores we’re retaining now rebranded ProCook, our team has been able to re-focus on our core offer and already we’re seeing growth figures return to our previous levels.”
Now with 50 stores in outlet centres and garden centres and on the High Street, and an exciting new product offering for the peak trading period, I’m very excited for the remainder of this financial year and the future.”
Headquartered in Gloucestershire, ProCook was founded over 20 years ago and supplies housewares with savings of up for 50% compared with other brands, by producing and delivering products direct to the customer with no middleman. It operates 50 UK stores, a fast-growing ecommerce business and a strong international presence within seven European markets. The retailer designs and manufactures around 1,200 exclusive products that span cookware, kitchen accessories and tableware categories.
ProCook founder Daniel O’Neill