ProCook posts record Christmas sales

ProCook has reported that its headline sales grew by 28% in the eight weeks of peak trading (incorporating Black Friday, the Christmas build-up and post-Christmas Sale).

The result was driven by a 35% rise in online sales and 17% lift in retail sales, with like-for-like sales up 12.5%.

The housewares retailer noted that Black Friday was a particular success, resulting in a record-breaking £1 million week.

The company’s growing international channels contributed 5% of total sales; the result of an ongoing international project which saw the brand branch into six new European territories in 2017.

ProCook founder Daniel O’Neill commented: “It was a fantastic Christmas for us. Even with the challenge of snow reducing footfall, pure retail like-for-like remained steady and internet trading was way up on last year.”

He added: “2018 is set up to be a great year for ProCook, with significant range extension into tableware and more new stores on the way.”

Established over 20 years ago, ProCook is headquartered in Gloucester with 25 stores throughout the UK. Its mission is ‘to supply cookware and kitchenware of an outstanding level of quality and design, saving you up to 50% off other leading brands.’


ProCook founder Daniel O’Neill

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