ProCook posts its biggest peak trading sales to date

Housewares chain ProCook has reported record sales levels for the eight-week peak trading season to January 5.

During the period (which incorporates Black Friday and Christmas), the multi-channel retailer posted almost £10 million in sales – a 20% like-for-like increase on last year. The growth was driven by a 13% like-for-like lift in retail sales and a 28% jump in online sales.

Commenting on the results, ProCook founder Daniel O’Neill said: “Peak trading exceeded all expectations for the existing business model. Our retail growth was the standout performance with a 13% like-for-like increase – unheard of in today’s retail climate.”

Last year ProCook opened 13 High Street stores from its acquisition of Steamer Trading and a further new unit in the Icon Outlet Shopping Centre at London’s O2. Total sales for the business including the new High Street stores were up 45% on the same period for 2018.

Daniel added: “The High Street model has many challenges and we’re working hard to overcome these and make progress in this area. Our strong results can be attributed to both the strength of the team at ProCook and the introduction of many new products, including an extensive tabletop range. Although cautious, we are confident of continued success in 2020.”


ProCook’s store at York Designer Outlet is one of its best performing retail units

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