The acquisition includes 27 Steamer Trading stores, the e-commerce business and the head office team.
Daniel O’Neill, owner of ProCook, said: “We are delighted to announce this news and see it as a fantastic opportunity for Steamer Trading and ProCook to grow both brands. Our focus will continue to be on providing excellent value for money, great service and innovative high-quality homewares.”
He added: “We are very excited about the future, though because of high rent and rates, and the current retail climate, we had to make the decision not to take on all the stores. However, we will endeavour to fill all vacancies across our stores by transferring people from closing stores.”
Clare Burgess, who was previously trading director of Steamer Trading, will now head up the Steamer Trading Cookshop brand. She said: “While I’m sad to say goodbye to some colleagues, I’m excited about the future for Steamer Trading. The new Steamer Trading stores will be offering an exciting shopping experience with a great mix of exclusive products alongside iconic kitchen and homeware brands.”
ProCook was founded over 20 years ago and supplies housewares with savings of up for 50% compared with other leading brands, by producing and delivering products direct to the customer with no middleman.
With 37 UK stores, a fast-growing ecommerce business and a strong international presence within eight European markets, it is headquartered in Gloucestershire. The retailer designs and manufactures around 1,500 exclusive products that span the cookware, kitchen accessories and tableware categories.