Prime Day, which ran for 30 hours from 6pm on Monday (July 10), featured deals exclusively for Amazon’s Prime members, who receive unlimited one-day delivery.
The 2017 event grew by more than 60% compared with the same 30 hours last year, and sales growth by small businesses and entrepreneurs was even higher.
More new members joined Prime on July 11 than on any single day in Amazon history, and tens of millions of members made a purchase on Prime Day 2017: more than 50% higher year-on-year.
The best-selling Amazon device in the UK was the Amazon Echo, which was also the best-selling item on Prime Day in the UK overall.
Prime Day 2017 was also the biggest sales event ever for Amazon devices in the US and around the world, including record sales for Echo, Fire tablets and Kindle devices.
The all new Element 55-inch 4K Ultra HD smart LED TV – Amazon Fire TV Edition was the best-selling TV deal in Amazon history, selling through record units in less than four hours.
Top sellers from around the world, excluding Amazon devices, included many housewares products such as:
-US: Instant Pot DUO80 7-in-1 Multi-Use Programmable Pressure Cooker
-Italy: Caffe Vergnano 1882 Espresso machine
-Germany and Austria: SodaStream sparkling water machine
-Canada: Instant Pot Duo 7-in-1 Multi-Use Programmable Pressure Cooker
In the UK, more people tried Prime on Prime Day 2017 compared with Black Friday 2016, Cyber Monday 2016 and any day this year.
Top sellers, excluding Amazon devices, were: an Oral-B Smart Series Electric Rechargeable Toothbrush with Bluetooth Connectivity, a Bosch Cordless Combi Drill, Joe Wicks’ ‘The Lean in 15 Collection’ of books and the Sony Playstation 4
One of the fastest Amazon Prime Now deliveries on Prime Day was an Amazon Echo which was ordered at 14.46pm, sent out from Amazon’s Erdington delivery station in Birmingham and delivered at 15.00pm to a postcode in Sutton Coldfield – taking just 14 minutes and 8 seconds from click to delivery.
Budding chefs bought more than 52,000 kitchen items including 16,000 pieces of cookware, and green-fingered Brits ordered over 12,000 seeds and plants. More than 232,000 home improvement products were also bought, with over 37,000 power tools ordered
Amazon UK country manager Doug Gurr said: “Prime members in the UK loved Prime Day. In fact, the day was our biggest of the year so far and by 9pm, customers had already ordered more items than Prime Day last year.
“It’s great to see that the positive customer feedback on Prime Day coincides with the announcement that we rank first in the UK for customer satisfaction in the latest UK Customer Satisfaction Index, the fourth consecutive time that Amazon.co.uk has topped the Index [see separate story].”
The best seller on Prime Day in the UK was the Amazon Echo