Housewares Business-to-business magazine for housewares retailers and their suppliers
Nadiya Hussain and Prestige have launched a new collection of cookware and bakeware products developed in a new collaboration between the TV chef, author, television presenter and Great British Bake Off winner with the UK’s most trusted kitchenware brand. The ‘Nadiya Loves’ range will launch in stores from March 2022.
Described as ‘The Perfect Collection for the Everyday Mealtime Hero’, Prestige is proud to have developed a stunning collection of products inspired by Nadiya’s cooking insights and style that will help home cooks produce healthy and delicious meals.
Nadiya Hussain has been involved at every stage of product development, from ideas and recommendations to design prototypes. Keen from the start to create a range of easy-to-use kitchen equipment with Prestige that represents her own cooking experience and know how, Nadiya gave serious consideration to what elements of her own kitchenware could be improved upon based on what she already uses at home every day. By working on ideas that reflect her own experiences, Nadiya was able to create authentic products that will genuinely improve the time spent cooking in her own kitchen and those of home cooks just like her.
The cookware and bakeware range will launch in March 2022 on the company’s website prestige.co.uk, and in-store.
