Meyer’s Prestige brand is linking up with a leading ITV show to launch a new co-branded range of housewares.
Prestige has been chosen by ITV Studios Global Entertainment to collaborate on the range, to be called This Morning by Prestige. This Morning, produced by ITV Studios, is ITV1’s number one daytime show.
Meyer says the partnership will create one of the strongest brands in the housewares market.
According to Alison Senior, the company’s associate director of communications: “There’s a natural synergy between both of these household brands. Prestige and This Morning are both brands that enjoy a hugely loyal following and a heritage which has bred an inherent trust with the consumer.
“We’re very excited about the new product development and marketing opportunities this partnership presents.”
The product launch will consist of five different non-stick cookware ranges, pressure cookers, bakeware and oven-to-tableware, which has all been designed in keeping with the programme’s brand promise, Making Life a Little Easier.
The collection is scheduled to hit retail shelves this September.
This Morning, ITV1’s flagship daytime show, fuses live topical discussion with celebrity chat and lifestyle features. Last year it celebrated its 21st birthday.