Premier Housewares has linked up with Sorted, the UK's largest social media cooking channel, to launch a range of cookware and kitchenware.

Premier teams with recipe phenomenon Sorted for launch

Premier Housewares has linked up with Sorted, the UK’s largest social media cooking channel, to launch a range of cookware and kitchenware.

Premier teams with recipe phenomenon Sorted for launch

Sorted is the brainchild of a group of school friends who shared recipe ideas initially amongst themselves and then a much wider community of aspiring cooks online through YouTube, their own website and social media.

Their regular video recipes, which are served up with advice on skills and techniques and plenty of entertainment, now attract over 1m views each month.

The new product range developed with Premier Housewares has the rookie cook firmly in mind, and is designed to provide everything needed for a first kitchen.

It includes cookware, knives, scales, utensils and aprons that coordinate with the cookware, all at price points aimed at the student and first-time buyer’s pocket.

And tying in with the Sorted online presence, each of the products in the range will be furnished with a QR code, which buyers can scan to access free video recipes and hints and tips tailored to their purchase.

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