The housewares supplier said www.premierhousewares.com boasts a new design and customer-friendly features.
The new website has an upgraded search feature, which allows for searching by colour. Premier Housewares said the search feature is ‘considerably improved, meaning customers can filter though the over 8,000 products available quickly and easily’.
New image-driven navigation ‘puts images at the heart of the buying experience, with each product having a variety of images, ensuring the customer can see what they are buying, and be confident in their purchase’.
In addition, a new ‘compare’ feature allows products to be selected for comparison, where customers can contrast differences in price, size, range and cart quantity.
Customers are also able to enable one-click payment, making for a much faster shopping experience, and the ‘wish list’ feature allows customers to save products to their account and buy them at a later date.
Established in 1988, Premier Housewares’ head office is on the banks of the River Clyde close to the heart of Glasgow. Its product portfolio covers kitchenware, tabletop and bathroom accessories, as well as soft furnishings, decorative accessories, lighting and occasional furniture.