Housewares Business-to-business magazine for housewares retailers and their suppliers
Celebrity builder and DIY expert Tommy Walsh has launched an exclusive DIY range with discount retailer Poundland.
The ‘DIY:time’ range will appear in Poundland stores nationwide from April 27, just in time for the May Bank Holiday. Expected best sellers of the 200-strong range include the three piece professional paint brush set, 7.5m tape measure and 20g tube of superglue, as well as a 60cm spirit level, paint rollers and trays, masking tape, re-enforced tape, five pack of screwdrivers and 330g all-purpose filler and mastic tubes. These will all be available at Poundland’s famous £1 price point. There is also a selection of decorating tools and accessories, standard hand tools and miniature products, including a mini turbo cutter and mini computer screwdrivers.
Tommy Walsh said: “DIY should be accessible and affordable for everyone, which is why I have partnered with Poundland to develop this high quality range which offers amazing value at just £1 per item, allowing customers to fill their toolbox with all the essentials they need for as little as £10.”
He continued, “I’ve been closely involved in the selection and development process of the ‘DIY:time’ range since day one. I’m so pleased with the results and am proud to put my name to it. Now I’m looking forward to hearing what the customers have to say!”
The range, as tested and developed by Tommy himself, has been split into four colour coded categories to help the customers to find the products they need with ease: ‘Decorating Essentials’ in red, ‘Adhesives’ in blue, ‘Toolbox Essentials’ in yellow and ‘Fixtures and Fittings’ in orange. Each pack will also provide tips from Tommy on how to carry out its corresponding DIY task.
Poundland ceo Jim McCarthy, said: “Purchasing DIY products can be very expensive. We believe we have identified a gap in the market and can challenge other retailers with our more affordable DIY products. Tommy’s ‘DIY:time’ range offers outstanding value for money and will make home improvement accessible for everyone no matter what their budget.”
‘DIY:time’ is the second celebrity collaboration from the retailer, following Poundland’s best-selling Jane Asher bakeware range, which has more than doubled predicted sales figures. “We’re confident this range will be a success. It’s another prime example of Poundland delivering quality products to millions of customers for our £1 price point, which delivers amazing value every day, every month, every year,” Jim McCarthy said.
Serving over 5 million customers every week, Poundland stocks over 3,000 products in each store, including over 1,000 well-known brands, across 17 shopping categories including food and drink, health and beauty, household, gardening, DIY, pet, stationery, books, DVDs and toys. With a growth strategy of at least 60 new stores every year, Poundland exceeded this target for the financial year ending March 2014, by opening 70 new stores and creating approximately 1,600 new jobs.
