Housewares Business-to-business magazine for housewares retailers and their suppliers
Tableware manufacturer Portmeirion has announced a partnership agreement with British fashion house Ted Baker.
The collaboration – entitled ‘Ted Baker Portmeirion’ – comprises two capsule ranges: a 41-piece vintage floral bone china dinnerware range and a 22-piece porcelain giftware range. Both have been inspired by the designer’s forthcoming Spring/Summer 2015 apparel collections, that feature bold prints, strong textured fabrics and vivid colours. The dinnerware range features a delicate floral print set on a mismatching pastel palette while the gift range uses combinations of animal and geo prints.
Wendy Motlaq, corporate vice president of Portmeirion Group USA, said: “From the beginning, Portmeirion pushed the boundaries of the tabletop category when [founder] Susan Williams-Ellis launched her ground-breaking Botanic Garden design, featuring mismatched dinnerware in the 1970s. Ted Baker has done the same and shaken up the fashion world and we’re incredibly excited to begin this partnership with such a well-received major designer brand.”
Phil Atherton, group sales and marketing director, said: “This partnership is fantastic news – seeing two British power-brands unite. There are so many parallels between Portmeirion and Ted Baker: a diverse and eclectic offering, wonderful British eccentricity, startling eye for detail, cutting-edge design and of course, quality that is unrivalled anywhere in the world.”
Craig Smith, global brand communication director of Ted Baker London, commented on the partnership: “Ted Baker is extremely happy to announce our partnership with Portmeirion. Not only is the heritage and ideology of the brand reminiscent of Ted’s but so are their design and creative aesthetics. We look forward to going live with the collection next spring.”
The ‘Ted Baker Portmeirion’ ranges will launch in the UK from February 2015.
