The Exclusively Shows’ new guided Trend Tours are proving popular across a range of visitors.
Trend Tours is a new feature being introduced for the first time at the 2016 Exclusively Housewares and Exclusively Electrical Shows, which take place on June 14 and June 15 at the Business Design Centre in London.
And slots are filling up fast, with places already booked by buyers from a major supermarket, a leading buyer group, an incentive company looking for product and a licensing agency.
The initiative is sponsored by BHETA and will be hosted by trend forecaster Scarlet Opus. Its team of trend analysts has been working closely with exhibitors to identify products that epitomise key trends in the market. Some of the trends they will talk about are relevant now or will start making an impact in the run up to Christmas, while others will reveal themselves next spring/summer.
Each Trend Tour lasts 30 minutes and is limited to small groups of five or six people. They are led by one of the Scarlet Opus team and they all start from the Shows’ new Seminar & Trend Theatre, where visitors will be able to see all the ‘On Trend’ products identified by Scarlet Opus displayed alongside key trends information and indicators. Visitors will find this on the Gallery in the Business Design Centre, close to the Shows’ dining room.
In addition, visiting companies are being offered the opportunity to book a Trend Tour just for their own team if it suits them better, and specific tours are also being offered to press.
Visitors wishing to book a place on one of the Trend Tours should visit either of the show websites and select a time from the information displayed.
Show director Simon Boyd said: “As two specialist shows, we offer a depth and breadth of brands, products and suppliers that’s very attractive to a great mix of retailers, for whom housewares and SDA products range from the purely functional right through to ideal gifts.
“The Scarlet Opus team are providing visitors with an On Trend product display and guided Trend Tours, and all our exhibitors will have ‘On Trend’ logos to display to highlight appropriate products. So it’s also the perfect place to spot new trends emerging.”
Both shows open next week on Tuesday, June 14 and Wednesday, June 15 at the Business Design Centre in London. To register, visit either of the show websites: www.exclusivelyhousewares.co.uk or www.exclusivelyelectrical.co.uk.