Burton McCall has announced the addition of a new brand to its portfolio: Placematix.
Designed to make mealtimes fun and easy for kids, Placematix is billed as ‘innovative tableware designed to stimulate children’s imagination and creativity’.
The interlocking design is based upon the concept of Lego and Duplo toys. The plates, bowls and cutlery all lock together and are compatible with Duplo, while Placematix learning bricks are described as ‘an additional treat to encourage play as well as tasting of new food’. The full set is BPA-free and dishwasher-safe.
Burton McCall said: ‘We are excited to start this new relationship with Placematix and develop the brand in the UK.”