Phillip brings more than 16 years’ experience of the post, having held marketing and category management roles at PC World and Paddy Power.
He will be responsible for overall management of the SDA brand execution across all customer-facing media, including above the line, in store, PR, online and social media for Hoover’s floorcare, ironing and steam cleaning product ranges.
Commenting on his appointment, Phillip said: “Hoover’s floorcare products have an incredible heritage – so much so that people use the brand name day in, day out when they talk about vacuuming their home.
“With such a rich history, spanning over more than century, a huge focus for us over the next few years is to communicate technological innovations in the category, and showcase the product developments that we’ve introduced to help make people’s lives easier, such as cordless models. I’m really looking forward to implementing the plans we have in the pipeline.”
Valentino Ricioppo, head of sales and marketing at Hoover Limited, added: “Phillip has a wealth of relevant and transferable experience, most latterly in his position of brand marketing manager. He also understands the many routes to market that our products are available through, so we’re pleased to have him on board.”