Perfume guru Jo Malone joins list of speakers at Autumn Fair

Jo Malone will lead the line-up of speakers at this year’s Autumn Fair, with a keynote presentation on Monday September 5 at the event.

Described as the woman responsible for creating some of the world’s most-loved fragrances, Jo‘s first brand, Jo Malone London, launched in 1995 and quickly gained cult status around the world.  She sold the business to Estée Lauder Companies in 1999 and remained creative director until she left in 2006.

In 2008, Jo was honoured with an MBE for her services to the beauty industry. Her passion for fragrance never ceased and in 2011 she launched her new fragrance brand JO LOVES.

Commenting on her upcoming appearance, Jo said: ‘I’m looking forward to sharing my brand building story, the highs and lows of starting all over again – and how I intend to change the fragrance industry for a second time through creativity and innovation!”

Jo’s session is part of a wider seminar programme across the four days of the show, which runs from Sunday September 4 to Wednesday September 7 at the NEC in Birmingham.

Also confirmed to take to the stage is Martin Holland, the 2015 winner of BBC Two’s annual interior design competition ‘The Great Interior Design Challenge 2015’. His delivery will advise retailers on how to achieve the right interior for their stores in 10 steps.

Visitors can also hear from fellow speakers Niall Hanlon (Facebook), Catherine Bennett (Twitter) and Lisa White (WGSN); plus suppliers Lisa Cooney (One World Trading Company), Jeremy Corner (Blue Eyed Sun), Karl Wilson (Select Homeware) and Mette Downer (The Great Gift Company); and retailers Chris Fox (Wishes of Cudworth) and Claire Rose (Miss Claire Rose) .

In addition, visitors will have the opportunity to ‘Meet The Experts’ at a series of one-on-one retail clinics with industry experts to discuss any retail challenges they have had to face in their own businesses.

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