Global colour authority Pantone has picked as its 2012 Color of the Year Tangerine Tango, a spirited reddish orange that in tough economic times will "provide the energy boost we need to recharge and move forward".

Pantone picks Tangerine Tango as colour of 2012

Global colour authority Pantone has picked as its 2012 Color of the Year Tangerine Tango, a spirited reddish orange that in tough economic times will “provide the energy boost we need to recharge and move forward”.

Pantone picks Tangerine Tango as colour of 2012

Says Leatrice Eiseman, executive director of the Pantone Color Institute: “Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it.

“Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”

For more than a decade, Pantone’s Color of the Year has influenced product development and purchasing decisions in a host of industries, including homewares, as well as product packaging and graphic design.

To arrive at the selection, Pantone looks at colour influences from around the world. These can include the entertainment industry and films, hot new artists, popular travel destinations and various socio-economic conditions. Influences may also stem from technology, new textures and effects that impact colour, and even major sports events.

Pantone says that orange has grown in popularity over the past few years and gained acceptance amongst both designers and consumers.

For interiors this year, it suggests that Tangerine Tango – which is Pantone number 17-1463 – will be used within patterned home products such as tabletop accessories, pillows and bedspreads, and incorporated into appliances and personal electronics for an unexpected touch of colour.

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