Colour company Pantone has chosen a shade of green as its colour of the year for 2017.
The colour is PANTONE 15-0343 Greenery, which is described by the global authority on colour and provider of professional colour standards for the design industries as ‘a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew.
‘Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.’
Leatrice Eiseman, executive director of the Pantone Color Institute, added: “Greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape.
“Satisfying our growing desire to rejuvenate, revitalise and unite, Greenery symbolises the reconnection we seek with nature, one another and a larger purpose.”
Pantone says its Colour of the Year is ‘a symbolic color selection; a colour snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude’.
In 2016, Pantone chose two hues for the first time as its Colour of the Year. The blending of two shades – PANTONE 15-3919 Serenity and PANTONE 13-1520 Rose Quartz was described as ‘a softer take on colour’.