The Pantone Colour of the Year 2022 has been announced, and for the first time in its history, the colour-matching paint specialist has created an entirely new colour: Pantone 17-3938 Very Peri.
The combination of violet red undertones and blues represents the transformation of the physical and digital world. This transformation has emerged following lockdowns and isolations which has meant the digital world has taken a new place in our lives.
This shift is seen in many areas including in digital art, the NFT phenomenon (Google it!) and the rise of the metaverse. We are breaking new frontiers and with them come new possibilities and transformations.
Pantone 17-3938 Very Peri is described by Leatrice Eiseman, executive director of the Pantone Colour Institute, as conveying a “spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expressions.”
Image: Dartington Crystal Large Flower Jug Dahlia in Amethyst