A promotional photo of Widow Twanky wielding a Cook to Perfection frying pan will be just one of the benefits the King’s Lynn cookshop will gain from once again sponsoring the town’s annual pantomime.
Aladdin will run at King’s Lynn’s Corn Exchange from December 7 to 31 this year, and, as sole sponsor, Cook to Perfection will enjoy exposure not only during the production but for much of the rest of the year too.
“This will be the second year we’ve sponsored the panto, which means we’re building up an excellent working relationship with both the Corn Exchange and Jordan Productions, who produce the panto,” cookshop director Mel Done told HousewaresLive.net.
“We enjoy sponsoring the panto from a personal point of view because it’s a bit of fun, but on a business note it’s great to be associated with the theatre and what is essentially a family production.”
She said the marketing team at the Corn Exchange made sure that the panto and the cookshop got “maximum exposure throughout the year. The marketing efforts are too many to list, but the highlights I think this year will be working alongside the Corn Exchange at the Sandringham Flower Show promoting Aladdin and Cook to Perfection together, finding out how the production team will write Cook to Perfection into the script and having our own promotional photos taken – Wishy Washy being hit over the head by Widow Twanky with a frying pan etc – as well as the usual billboard, posters, flyers, banners, competitions, car park vinyls etc.”
She went on: “When we get to November/December you can’t walk or drive down the street without seeing something for the panto: it’s even on the bins in the town centre – also at the bus station, the train station, the sports centre, the council offices and the multi-storey car park.
“As the Corn Exchange is run by the local council they’re able to advertise and put up posters in areas that you can’t buy advertising, so sponsoring the panto does offer unique opportunities.”
The star performer in Aladdin will be Todd Carty of Grange Hill and EastEnders fame, playing the wicked Abanazaar. Last year’s panto drew record attendances.