Channel 4 has announced a new product placement partnership with Panasonic’s kitchen appliances for its much anticipated new cooking series, The Taste, which kicks off at 9pm tonight (Tuesday January 7).
Based on the US hit format, the first UK series of The Taste will see TV cook and bestselling author, Nigella Lawson, and her fellow judges, US chef Anthony Bourdain and French chef Ludo Lefebvre, battle it out over 10 weeks to find The Taste’s first British winner.
The product placement partnership will showcase Panasonic’s integrated induction hobs and ovens, as well as American-style refrigerators throughout the series.
Each week, the contestants will compete to please the palates of Nigella, Anthony and Ludo using Panasonic’s induction hob with new Opti-Sensor technology, Panasonic’s economic ‘A’ energy-rated built-in oven, and Panasonic’s American style ‘A++’ energy-efficient refrigerator.
Rob Ramsey, Partnership Leader at Channel 4, said: “Panasonic integrated appliances are the ideal product placement partner for The Taste. Combining a distinctive look and advanced functionality they fit perfectly with this format featuring top chefs and their protégées as they do battle to deliver the very best in high end haute cuisine in the most intense of environments each week.”
Zeena Hill, Head of Home Appliance Marketing at Panasonic UK said: “We are delighted that Panasonic is product placement partner for The Taste as the show’s professional format will highlight the versatility and superior functionality of our kitchen appliances.”