Brooke House Exhibitions, the organiser of co-located London trade shows Exclusively Housewares and Exclusively Electrical, has appointed Pam Ballone to handle marketing and PR for the 2018 shows, following the resignation of Vanessa Fortnam.
Pam will be responsible for liaising with the trade press, show advertising and editorial, preparing marketing material and launching a new website.
At the show, she will manage the press office and be responsible for the seminar programme, along with a new initiative: the Electrical Convention.
Pam has over 20 years’ experience in the housewares industry, having worked with many brands including Horwood, Premier Housewares, Mastrad, Haus, Royal Worcester and ICTC, offering PR and marketing services.
She said: “I’m thrilled to be part of the Exclusively Shows team. My entire career has been spent in the food and housewares industry and I look forward to building on the shows’ success.”
Operations director Simon Boyd commented: “We’re absolutely delighted that Pam will be joining the team for 2018. We’re confident that her experience will bring an added dimension that will serve the shows well.”
Exclusively Housewares and Exclusively Electrical will take place from June 12 to June 13 at the Business Design Centre in London.