OXO to showcase iconic tools at BBC Good Food Winter Show 2021

Leading American Housewares brand OXO will make its debut at the BBC Good Food Winter Show 2021 at the Birmingham NEC from 25–28 November 2021.

The second consumer show that OXO has attended since the pandemic, Good Food provides a fantastic opportunity for the brand to connect with its fans and customers, face-to-face. The OXO stand will take consumers on a journey of the brand’s heritage and showcase a selection of Iconic tools that fans have come to know and love. In addition to live product demonstrations and consumer giveaways, OXO’s stand will be home to a number of celebrity guests who’ll cook up treats using OXO’s array of thoughtfully-designed tools.

OXO is also set to be featured throughout the show in a number of different ways to widen its reach and exposure. The brand is one of the Product Sponsors for the Festive Stage and will supplytools to the Big Kitchen and Workshops, getting products into the hands of hundreds of fans and celebrity chefs alike over the four-day period.

On exhibiting at the show, OXO’s UK associate marketing director Tracy Carroll said: “Consumer shows are always a fantastic opportunity to get on the ground and meet with customers old and new, with Good Food a highlight in the foodie calendar. The whole team is looking forward to connecting with people face-to-face again, that’s why we’ve organised a series of activities to attract people to our stand and keep fans entertained including some famous faces who’ll be demonstrating our tools.”

OXO looks at everyday objects and activities and finds ways to make things simpler, easier – better. The brand’s journey began with a vegetable peeler, and over 30 years and 2,000 products later, the company is still making tools we know and love.

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