Online homeware retailer selects top five Pulse picks

Helen Osgerby, the founder of online homeware retailer Simple Shape, has revealed her top five favourite products at forthcoming London trade show Pulse. was launched in May 2015 by the former media executive, based on the premise that ‘working with good people, making good things, made good sense’.

The business offers a collection of hand-made and hand-crafted homeware, billed as ‘an edit of the best British and Irish design from both emerging makers and established craftspeople’.

Helen’s top five finds are:

  1. Wrap | stand number J43

Helen commented: “You can’t help but be knocked sideways by this super bright ‘dazzle’ pattern. These things would definitely be uplifting on a Monday morning.”

  1. Anneka Textiles | UAL Now

“Excellent design and styling using end-product or industry waste is exactly what the textile industry has needed for a long time. I really love this wool basket and think it would work in so many different interiors.”

  1. Adriana Homewares | E23

“They marry traditional technology, sampling their designs on a hand loom, with hi-tech industry. Their ethics are good and they’re designing and making in the UK. I love the strong and precise looking design of these cushions.”

  1. Bohemia Design | G66

“These aren’t a perfect fit for me as Simple Shape only stocks pieces that are designed and made in the UK, but I do think they’re brilliant. The colours are great and the design is simple and strong.”

  1. M O S S Trading | A6

“I don’t stock skincare products in the Simple Shape shop yet but if I did, this cream from M O S S Trading would be a strong contender.”

Pulse will be held from May 14 to May 16 at Olympia. The exhibition is described as boutique trade event for new gifts, modern living and fashion accessories, with a strong emphasis on emerging designer-makers, unseen international brands and new launches.

Helen will be taking part in the event’s ShopTalk, conference programme on Monday May 15 from 12pm to 1pm.

She will join Andrea Bates, owner of London homeware store Future and Found, for a panel discussion on the subject of ‘The Joy of Curated Retail’.

The session will be chaired by Amira Hashish, who is the digital features editor and homes and property columnist of London daily newspaper ‘London Evening Standard’. She is also a design writer for national newspaper ‘The Independent’, property expert for ‘Waitrose Weekend’ (the supermarket chain’s free weekly customer newspaper) and a presenter on the TV channel London Live.

Andrea and Helen will talk about how they deliver curated collections in-store and online, and how this has helped them stand out from competitors.


To visit Pulse, register online now for free at www.pulse‐


Helen Osgerby, founder of Simple Shape; Wrap; Anneka Textiles; Adriana Homewares; Bohemia Design; MOSS Trading

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