UK online marketplace, OnBuy has reported tremendous growth in its home and garden department with sales soaring by more than 2500 percent over the last three years.
The home and garden market has been reported as the next vertical retail to transition to eCommerce, with more shoppers willing to consider online channels for home and garden purchases. According to a survey by McKinsey, more than 64 percent of UK shoppers make most of their furniture purchases online, and 43 percent now purchase gardening products through eCommerce channels too.
“With more shoppers turning to online coupled with our fresh and unique approach to eCommerce, we have seen a huge uplift in sales in our home and garden department. OnBuy is now one of the leading home eCommerce platforms in the UK with visitors to the site increasing daily,” said Cas Paton, CEO of OnBuy.
The Financial Times has recently recognised the UK marketplace as one of the fastest-growing companies in Europe, affirming its position as a leading brand and UK eCommerce player. OnBuy now sees hundreds of thousands of shoppers visiting the site daily all searching for their next purchase.
Paton added: “Our meteoric growth is thanks to our proposition that champions transparency and collaboration. As more retailers are becoming increasingly tired of the negative and competitive experience in the industry, we have fast become a trusted alternative – providing a fair and transparent marketplace that vows never to retail any products, never to launch an ‘own’ brand range, and compete with retailers.
“As a relatively new marketplace, there are still so many opportunities for sellers, brands and retailers to join OnBuy and now is the best time for home, garden, and outdoors sellers to get listed to benefit from incremental sales in Spring 2023.”