Built-in appliance brand leader Neff is teaming up with Jamie Oliver and Royal Worcester in a new promotion.
A 16-piece starter set, worth £108, from Royal Worcester’s new Jamie at Home dining collection is being given free to all consumers buying selected oven and dishwasher models from Neff’s 2008 range during the promotional period.
A set is also being offered to all Neff dealers installing one or more of the four participating dishwasher models, and advertisements are being placed in local newspapers.
Starting on April 1 and running until July 30, the Neff promotion is timed to coincide with Jamie Oliver’s latest Channel 4 cookery series, Jamie at Home. The new series is all about growing and cooking your own fruit, vegetables and herbs and replacing convenience food with home cooking. A book of the same name is also on sale now.
Neff brand manager Hannah Watson said: “There’s real synergy between the three brands, which makes for a winning combination. It’s the first time that an appliance manufacturer has been linked to Royal Worcester and Jamie Oliver, and it’s an ideal way for dealers to drive Neff sales during this period.”