The Canadian novelty kitchenware company MSC International has set up its own warehouse and distribution operation in the UK.

Novelty kitchenware supplier sets up UK operation

The Canadian novelty kitchenware company MSC International has set up its own warehouse and distribution operation in the UK.

Novelty kitchenware supplier sets up UK operation

Its range of Joie products, which were formerly handled in the UK by George East Housewares, are now being sold direct to customers from MSC’s Stoke-on-Trent base.

The company has set up a full UK-based sales and customer service team, and says it has developed a new pricing structure and improved terms.

MSC has over 60 years’ experience in the design and manufacturing of both fun and iconic kitchen products.

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