Tefal has launched an integrated online marketing and PR campaign, believed to be an industry first.
Running from now and into May and June, the digital campaign will promote the Nutritious & Delicious range of small appliance. It will start with targeted ads on some of the UK’s biggest websites for families and food audiences and will also incorporate key social media sites. The campaign will have an audience reach of in excess of 10m.
Nutritious & Delicious products to benefit from the campaign are the ActiFry fryer, the new VitaCuisine compact steamer, the Jam Maker and the nutrient-preserving NutriCook pressure cooker.
High traffic websites involved include Jamie Oliver, Goodtoknow, Delia Smith, Woman & Home, Facebook andTwitter.
The company is also setting up a Tefal Cafe in central London, where invited consumers can have a special healthy English breakfast courtesy of the Nutritious & Delicious range. The cafe will be open for a week from April 19.
The digital campaign will be integrated into the new Tefal website nutritiousanddelicious.co.uk