The Brand & Lifestyle Licensing Awards 2022 has introduced a new category – The Sustainability Brand Licensed Range award – into the awards’ line-up.
The new accolade will recognise and reward the sustainable credentials of a brand licensed product or range. Entries can be for a single product or range, of any type. It can involve collaborations, but a brand licence (non-entertainment) has to be part of this.
The product or range must have been on sale or visible in the UK between 1 January 2021 to 31 December 2021, though it can have had a presence elsewhere in the world, too. Products/ranges can be entered into this award as well as into another category.
Like the other B&LLAs 2022 categories, including the Homewares, Kitchen & Tabletop category, entry for The Sustainability Brand Licensed Range is free of charge.
The deadline for entries and nominations into all categories is Tuesday 8 March.
“Sustainability and success are becoming almost interchangeable for business and something that all brands will have to embrace in the future,” commented Helena Mansell-Stopher, founder and CEO of Products of Change, which is sponsoring the award. “That’s why we are extremely pleased to be partnering with The B&LLAs’ team to showcase the progress and innovations of the brand and licensing industry within the space of sustainability, and inspire others to take that first step.”
Ian Hyder, joint MD of Max Publishing (which owns and organises The B&LLAs), continued: “It’s been encouraging to see how the brand licensing industry has risen to the challenge of becoming more sustainable – in both its products and its practices. This award will honour the steps which have already been taken, showcasing the innovation and commitment within the licensing community to the issue of sustainability, as well as inspiring and encouraging others.”
The Brand & Lifestyle Licensing Awards 2022 will take place on Wednesday 27 April at an afternoon event at the Hilton Park Lane, London.