Home cleaning brand Vileda has enlisted the help of a team of superheroes to educate consumers about its electrical range and drive sales.
The campaign, which launches on April 25, will demonstrate the power of Vileda’s electrical range by encouraging customers to become part of a Grime Fighting Superhero Team by using one of four ‘secret weapons’.
The push will run across Vileda’s webshop and social media channels, as well as a dedicated landing page, for two weeks.
The ‘secret weapons’ are: the 100°C Hot Spray Mop (RRP £59.99); the Steam Mop (RRP £89.99); the Windomatic window vacuum (RRP £49.99) and the Cleaning Robot (RRP £149.99).
Vileda shopper product manager Lindsey Taylor said: “With all the hype around the new ‘Batman v Superman’ film, we thought it would be fun to add a little superhuman excitement to our campaign and give our customers the chance to be caped crusaders and banish bacteria from their own homes.
“Since launching our electricals range last year, we’ve seen strong sales and great customer feedback. However, there is a job still to be done to educate consumers about the quality and innovation of the products. This latest campaign is a fun and engaging way to deliver real results and help drive consumer demand.”