New strategy delivers dividends for Arthur Price

Arthur Price’s trade division has enjoyed an impressive 12 months, finishing the financial year to March 31 25.9% up on the same period last year.
Sales & marketing director John Horton puts the performance down to a strategy developed a few years ago.

He told “Over the last three years, Arthur Price has been through a period of unprecedented change. We’ve completely repositioned the company, with our biggest-ever programme of new products in both cutlery and gifts, new packaging, superior in-store fixtures to offer retailers, as well as significantly lowering our prices this year on our best-selling core ranges.”

Meanwhile, the company has just taken on a new area sales manager, John Glynn, to cover its newly-defined north territory. Glynn previously served the same region for Royal Worcester.

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Head of Special Markets
Midlands, Excellent Package. Arthur Price has been through unprecedented change over the last 3 years to completely reposition the brand as leading the wa… more

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