KitchenAid is launching this new Grape colour for its Artisan stand mixer collection.

New shade launched for KitchenAid stand mixer

KitchenAid is launching this new Grape colour for its Artisan stand mixer collection.

New shade launched for KitchenAid stand mixer

According to Giorgio Baroffio, the company’s marketing manager: “KitchenAid is iconic not only for the stand mixer design, but for also having the widest range of colours on the market. We intend to retain this crown with the introduction of new Grape.

He added that the colour, inspired by Parisian patisseries, “will attract new emerging consumers”.

The stand mixer delivers a versatile array of power and professional performance, featuring precise detail and fine craftsmanship.

The KitchenAid collection now includes the new Artisan blender, toaster, espresso maker, burr grinder, food processor, waffle baker and the original, iconic stand mixer. All are available through Beam Group.

Retail price Stand mixer, £389

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