New Paul Hollywood initiative from Kitchen Craft

As the prime baking season approaches, KitchenCraft has launched an initiative to enthuse the nation to ‘Get Baking’ with its Paul Hollywood Collection.

In a joint promotion with Premier Foods – another of the celebrity baker’s licences – the housewares supplier has matched some of its Paul Hollywood bakeware with some of Premier Food’s most successful Paul Hollywood baking mixes.

Premier Foods’ Paul Hollywood range of artisan-inspired mixes aims to give consumers the chance to create rustic-style bakes at home. The 12 sweet, savoury and bread mixes, which are developed to Paul’s recipes, are designed to be easy to follow, with step-by-step guides, hint and tips.

KitchenCraft marketing director Claire Budgen explained that under terms of the offer, when customers buy a cake tin, they will receive one mix free, “so they can purchase everything to have a go and ‘Get Baking’”.

The pairings include a brownie pan with a Belgian Chocolate Brownie Mix; a 20cm springform cake tin with a Garlic & Herb Tear ‘n’ Share Bread Mix; a baking tray with a Belgian Chocolate Cookie Mix, and a 23cm springform cake tin with a Lemon & Lime Zesty Sponge Cake Mix.

The promotion runs from October 1 to December 31 and will be supported by window posters and in-store showcards. There is no limit to the number of purchases for consumers or trade customers.

The Paul Hollywood Collection from KitchenCraft offers a host of kit for baking, including high performance bakeware in key shapes and sizes; a dual-read oven thermometer with temperatures zones for bread, enriched dough, meringue and pastry; a rolling pin with metric and imperial measurement marks; proving baskets; dough stamps and cutters; a cooling rack; mixing bowl; pie funnel; scales; measuring cups and spoons; and enamel pie dishes.

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