Mr Silva has joined the UK team from Whirlpool Portugal where he held the position of country manager for 11 years. With a career spanning over 20 years with Whirlpool, Mr Silva has gained tremendous experience and knowledge of the business across all areas of the company, including marketing, sales, customer services and logistics. In his new role as marketing director for the UK and Ireland, Mr Silva’s focus is to enhance and increase the company’s online presence, in addition to delving into consumer insights and ensuring each area of the business is integrated and aligned to the overall marketing objectives.
Mr Silva says of his new appointment: “I am delighted to be joining the UK team and it is a great opportunity to share my experience and best practices with an already strong team, especially with the challenges ahead of us. Marketing impacts on every area of the business and it is vital that our communications, both internal and external, are precise, aligned and effective. I hope my experience, understanding and knowledge, gained through my extensive roles will continue to raise the profile of our brands in the competitive marketplace.”