New magazine tells the tales behind taste

‘Food Stories’ is a new collectable magazine featuring trend articles, brand stories and 50 seasonal recipes that champion small independent and artisan food and drink producers in the UK.

Billed as the first of its kind, this seasonal collectable magazine was created by The Rare Brand Market (an alternative marketplace for inspirational products) and is supported by the Great Taste fine food and drink awards.

With provenance at the heart of the publication, features will shine a light on food trends as well as the producers behind Great Taste award-winning products.

Food writers and chefs, such as James Golding, chef director of The Pig Hotel Group, will offer readers 50 seasonal recipes per issue to make the most of those artisan products.

John Farrand, managing director of the Guild of Fine Food, organiser of Great Taste, said: “Over the past 21 years, Great Taste has judged 100,000 entries, discovering some truly exquisite products along the way, with intriguing and inspirational stories behind them.

“‘Food Stories’ will give the producers a well-earned moment in the spotlight, and with its long shelf life and collectable nature, the stories of the one-man-bands, family-run businesses and small independents will be inspiring recipes for a long time to come.”

Emma Schwarz, founder of The Rare Brand Market, explains: “With the publication of ‘Food Stories’, we are aware that discovering artisan food and drink can be hard work unless you have a wonderful farm shop or deli in your neighbourhood. It is undeniable that there is a place for supermarket and big brand shopping in our lives.

“However, if we appreciated small production, artisan food more, we would be delighted with the transparency of our food source and bowled over by the supremely better taste of our food.”

Some of the proceeds from the sales of ‘Food Stories’ will be donated to charity Action Against Hunger. Matt White, director of fundraising and communications at Action Against Hunger UK, said: “Action Against Hunger UK is delighted to have the support of the Rare Brand Market and Guild of Fine Food, with a donation from the sales of ‘Food Stories’.

“The funds raised will go towards our vital work helping children who are suffering with severe acute malnutrition, a preventable and treatable condition that still kills one million children every year. So a massive thank you from Action Against Hunger to everyone who is helping to raise these funds.”

‘Food Stories’ is available to buy from Great Taste sponsor, Harrods, as well as Selfridges, Wholefoods, WH Smith and other independent grocery stores, delis and farm shops in the UK.

Check Also

BHETA repeats digital sales and marketing training course due to member demand

BHETA is repeating its popular series of webinars advising members on how to maximise sales …