Following a rebranding, the summer edition of NY NOW, the Market for Home & Lifestyle (formerly NYIGF) will debut with more than 2,800 exhibitors and 100,000 products.
Product categories will be showcased in four new collections – HOME, LIFESTYLE, HANDMADE and NEW! – presented in a new floor layout over extended show hours.
NY NOW HOME will include Tabletop + Gourmet Housewares, Home Furnishings + Textiles, and Accent on Design.
Some 35,000 visitors from all 50 states and more than 80 countries worldwide are expected to attend.
“This is one of those ‘pivotal’ moments in time for our industry,” said Christian Falkenberg, NY NOW director and GLM senior vice president.
“New York’s market has evolved and improved considerably over the past few years, and this summer we are proud to introduce NY NOW, the Market for Home & Lifestyle: a more buyer-friendly, better-defined marketplace for fashion-forward, design-driven home and lifestyle resources.”
The show, which runs from Saturday, August 17, through to Wednesday, August 21, will be held across two venues: New York City’s Jacob K. Javits Convention Center and Passenger Ship Terminal Pier 94. This summer, show hours have been extended – running from 9am to 7pm on Sunday and Monday – allowing buyers more time to source and shop the reorganized exhibit floor.
Beyond exhibits, a full schedule of educational seminars and after-hours entertainment will be offered to visitors. Some 40-plus sessions will address trends in colour and design, importing, social media, sustainability, marketing and retail strategies.
Additionally, a partnership with Workman Publishing will bring three best-selling authors, representing a variety of lifestyle genres including food, nature and humour, to conduct readings, discussions and book-signings. Authors include: Susan Spungen, author of ‘What’s a Hostess to Do?’; Kathryn Petras, author of ‘Don’t Forget to Sing In the Lifeboats’; and Jennifer S. Holland, author of ‘Unlikely Friendships’.
Special events will include the 62nd Annual Retailer Excellence Awards on August 18; NY NOW’s ‘Night on Broadway’ on August 19; a guided walk of New York’s High Line elevated public park on August 17; and free dmission to the Museum of the City of New York..
A new ‘Made in the USA’ display will debut this summer as a showcase for American-made products – both handmade and factory-produced. Other special displays include SustainAbility: design for a better world and a curated exhibit of ‘green’ gift, home and lifestyle products.
NY NOW will also spotlight product innovation with awards in several categories, including the Accent on Design Awards and Accent on Design Bloggers’ Choice Awards; four ‘Best New Product’ category-specific awards (Baby + Child, Personal Care + Wellness, Gourmet Housewares and Home Textiles Market Week); and the Eco Choice Awards.