New IO Shen service will help Jamie’s Fifteen

Knife supplier IO Shen has launched a new knife sharpening service that will help raise money for the Jamie Oliver Foundation and its Fifteen initiative.

New IO Shen service will help Jamie's Fifteen

The company says that no matter what state a knife is in and regardless of whether is it an IO Shen product it will restore it. It will even deal with knives and cleavers that have chips in the blade or have lost their tip.

IO Shen will re-profile the blade if the edge or angle has been destroyed and re-shape it if it has been chipped or broken. The knife will then be re-sharpened and polished before being returned, normally on the same day as receipt.

The Jamie Oliver Foundation is a charity that aims to educate and encourage as many people as possible to love and enjoy good food. As part of its work it has launched the Fifteen restaurant group, which employs out-of-work young people, giving them a chance to have a better future.

“All of the proceeds are going to the foundation,” IO Shen commercial director Natalie McVeigh told “I’m really quite excited. Within two minutes of putting it live on the website I had a phone call from a customer with two knives that need to be sharpened – one with a chip which we can easily sort out.

“I’m hoping that this service will be the start of something really worthwhile for the foundation. I’m such a fan of what they’re doing there – it’s completely inspirational. I met the apprentices last week and I challenge anyone not to be moved by what they’re trying to achieve.”

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