The Shop and Display Equipment Association (SDEA) has implemented a bright and colourful new identity.
SDEA director Lawrence Cutler said: “The Association is essentially a portal through which buyers and suppliers make contact and do business. Our decision to commission a new identity was not taken lightly, given that the old logo had served us well over many years.
“However, there has been a growing feeling among the Association’s members that we should spearhead the next phase of our growth strategy by reflecting the fact that display is a colourful and vibrant element of successful retailing – certainly in the way it is practised by SDEA member companies. The new logo achieves that objective and my colleagues and I are looking forward to implementing it across the very wide range of marketing and communications resources for which we are responsible”.
The Association’s website and annual Directory are both ‘high on the list for revision’ in line with the new identity.
As well as companies involved in retail display, the Association welcomes applications from those specialising in related areas such as lighting, point-of-sale and signage.