New members Aydya and Lloytron join BHETA

The latest housewares company to join BHETA is Queen’s Award for Enterprise winner Aydya, based in Dundee. An ethical company which owns and operates innovative brands that offer simple, high quality, value for money products that excite and engage consumers, Aydya focuses on two primary brands.

· Ion8 is all about sealed, leak proof water bottles with lockable hygienic spout safety covers. The bottles take just one touch to open, with a smooth flow for spill-free hydration on the go. Ion8 water bottles smell fresh, are easy to clean, stylish and sustainable.

· Anysharp has been hailed by users as ‘The World’s Best Knife Sharpener.’ AnySharp knife sharpeners are safer because they are used hands free, with hands & fingers safely away from any blades. The diamond-honed tungsten carbide sharpening tools also sharpen serrated blades.

Seema Grantham, BHETA’s sector manager for housewares said, “Ion8 and Anysharp are both innovative brands and they are a great combination for a variety of retailers. I’m delighted to see such an ambitious and entrepreneurial company joining BHETA.”

In domestic electricals, meanwhile, BHETA has welcomed Lloytron. Established for over forty years, Lloytron supplies household electrical products to the retail, wholesale, internet and mail order markets. The brand has steadily grown to offer hundreds of products across lighting, small domestic appliances, audio visual, home electricals and personal care.

The Lloytron brand is built on a combination of high quality products and outstanding value. Working alongside its China and Hong Kong offices it sources from a global network of suppliers, it focusses on offering imaginative products with outstanding value. In the UK Lloytron is based in the northwest of England and London with overseas centres in Hong Kong and associates in the USA, Eire and Europe. It supplies over 1000 high quality products throughout these regions.

Seema Grantham said: “Lloytron has a wide range of product in the small domestic electricals market and a wealth of knowledge. I look forward to welcoming the team to BHETA.”

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