Organised by Elite London Events, the exhibition will take place at the Business Design Centre in Islington from March 4 to March 5 and will host 250 designers and brands from across a broad product spectrum including Home Living; Fashion & Accessories; Beauty & Wellbeing; Gifts & Greetings and Kids Living.
Elite London Events said: ‘With exhibitors from across Europe, Scandinavia and the Eastern Mediterranean, buyers can expect to discover new design talent and products from countries including the UK, Denmark, Finland, France, Italy, Norway, Spain, Sweden and Turkey.
‘The sheer diversity of products will mean the Pure Living Lifestyle & Home Fair is the perfect place for buyers, from retail giants to boutique outlets and online retailers, to create new relationships with like-minded, design-driven creatives.
‘The event also offers buyers a unique opportunity to gain knowledge of – and exposure to – new trends, products and resources, while also experiencing new ideas and creative ways to support their business.’
Suna Solak, director of the Pure Living Lifestyle & Home Fair, commented: “We’re excited about the sheer variety of new design talent that the inaugural Pure Living Fair is set to bring to London.
“We’ve travelled across Europe to bring the very best in artisan craftsmanship to the Business Design Centre, and we’re particularly excited by the prospect of introducing a new generation of Turkish designers to the UK market.”
The trade-only event is free to attend; registration opens on December 1 at http://purelivingfair.com/