New high street chain will be Woolworths – by any other name

Woolworths is not disappearing from the high street after all – the old format is poised to make a comeback but under a new name.

New high street chain will be Woolworths – by any other name

Three members of Woolworths’ former management plan to open a new chain of, initially, 50 stores that will recreate the old Woolies style but with added consumer appeal.

Tony Page, Andy Latham and Steve Jebson are putting £10m into the project after failing to acquire the Woolworths name, which was bought by the Shop Direct Group for relaunch exclusively as an e-tail brand.

The trio will now have to come up with a name as near to Woolworths as possible for the stores, for which they believe there is a big gap in the market.

The first of the new outlets is scheduled for a May opening in London. If successful, the chain could grow to 300 within three years.

Check Also

Strix focuses on sustainability

Strix is supporting the TerraCarta of The former Prince of Wales’ Sustainable Markets Initiative. The …