Swan is realigning its electricals and housewares output for the first time in 30 years to create a stronger brand proposition.

‘New era’ for Swan brand

Swan is realigning its electricals and housewares output for the first time in 30 years to create a stronger brand proposition.

'New era' for Swan brand

Managed by Swan Products Ltd, the company said the move heralds ‘a new era’ for the Swan brand as it looks to capitalise on consumer recognition for its small domestic appliances and white goods products, by offering a range of complementary cookware and kitchen accessories.

Swam Products director Rob Wileman commented: “In realigning housewares and electricals, we’re making it much easier for retailers to offer colour co-ordinating product lines, satisfying customer demand and essentially making us a one-stop shop for all Swan products. We’re incredibly excited about the new product collection.”

He claimed Swan will be the only British housewares brand to offer fully colour-co-ordinated ranges across housewares, kitchen-top appliances and white goods. He said: “Competitor propositions currently include colour-matched collections encompassing housewares and electrical products – but stop short of large kitchen appliances.”

The new Swan Housewares range will initially be available in the Swan Vintage Collection colour palette of blue, green, red, traditional cream, orange and black, with other designs to follow.

To be previewed at Exclusively Housewares, held on June 9-10 June in London, the range will include a bread bin, storage canisters, towel pole, storage bin, mug tree, frying pans and saucepans, all featuring the same retro design as the Swan Vintage Collection of large and small appliances.

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